Brand protection

Finding who is passing themselves off as your company and gathering the proof that gets them taken down.

What gets found

Most engagements touch several of the areas below. Which ones matter becomes clear once you have said what is being imitated and who will act on the finding.

Lookalike domains: Registered names that copy yours with a swapped letter or a different ending, set up to catch people who mistype.
Fake accounts: Profiles on social and messaging platforms that borrow your name and logo to reach your customers under cover of your brand.
Counterfeit listings: Marketplace and shop pages selling goods as yours, traced back to who is running them and where the stock moves.
Copied sites: Pages that reproduce your design and branding to look like an official channel or a reseller you never appointed.
Paid impersonation: Adverts bidding on your name to send buyers to a page you do not control, sometimes above your own listing.
Executive spoofing: Accounts and messages posing as named staff, often set up to reach your customers and suppliers in your name.
Evidence record: Dated captures tied to the registration details behind each finding, assembled so a platform or a lawyer can rely on them.

Why the evidence decides the outcome

Finding the impersonation is the easy half. A platform's abuse team or a law firm will not act on a screenshot sent in an email, because they have to be able to stand behind what they do next. What they need is a dated record that ties a fake account and the lookalike domain behind it to one operator, held in a form that survives a later challenge. The work here is built around producing that record.

Open sources carry more of this than most companies expect. Registration records and images reused across accounts often connect listings that look unrelated at first. When they do, a lawyer can act against the whole operation at once, which matters because an operator who loses one account usually opens another under a new name.

Checking official-looking claims against public evidence is at the centre of Amos's open-source work, and brand protection relies on the same habit of showing the reasoning behind each finding. The operator is never contacted while the research is under way.

How to start

The brief

Name what is being imitated and where you have seen it. Say who will act on the evidence, whether a platform's abuse team or your law firm.

Lawful sources

Only public and lawfully obtained sources are used to build the evidence.

Who does the work

Amos Weiskopf has worked with multinational companies including Manfrotto and The Vitec Group, and he runs the open-source project Plague News.

Questions buyers ask

What is brand protection?

It is research that finds people impersonating your company online, such as fake accounts and lookalike domains, and assembles the dated evidence a platform or a lawyer needs to have them removed.

How much does brand protection cost?

It depends mainly on how many channels have to be searched. The price is agreed after the written brief.

Is the research legal?

Yes. Nothing illegal is done to gather material, and only public or lawfully obtained sources are used.

Does Tevelis handle the takedown?

The work produces the evidence that a platform's abuse team or your law firm acts on. Amos finds and documents the impersonation, and the people with the authority to remove it do so.

Can you connect several fake accounts to one operator?

Often, yes. Registration records and reused images can tie accounts that look unrelated to one operator, and that turns a single takedown into a case against the whole operation.

Can you sign a confidentiality agreement first?

Yes. If you want a non-disclosure agreement in place before you send names or anything else sensitive, that can be done before any material changes hands.

Engagements by written brief.

Work begins from a documented problem statement, not a sales call.

Write a brief Or book a meeting