Growth and loss prevention

More customers from search and from the visitors you already have, and fewer losses quietly taking the gains back.

The four services in this practice

Each one addresses a point where revenue is either being earned or quietly given back, and most engagements use two.

B2B SEO: Ranking for the terms a business buyer types long before any sales call, so qualified people reach you without a paid click each time.
Conversion rate optimization: Turning more of your existing visitors into buyers or enquirers by locating where they stall and testing fixes that clear the way.
Cybersecurity risk consulting: Putting a money figure on what a breach would cost you, then ordering the repairs so a board knows what to fund first.
Fraud and chargeback prevention: Measuring the fraud hidden in your own order data, then adjusting the checks so fewer real buyers are turned away with it.

Growth and the losses beside it

Many companies spend heavily to bring people to a website and then watch most of them leave. The cheaper gains usually sit in traffic you already have or can earn, such as the searches your buyers make and the visitors who arrive but do nothing. This practice begins there, with the pages that rank and the path from landing to purchase, before anyone argues for a larger advertising budget.

The other half of the work protects what that growth brings in. Fraud and security losses are each small enough to be filed as a cost of doing business, so they are rarely added up, and the total is often larger than anyone expected.

Amos led OurCrowd's search from 2021 to 2023, and its non-branded organic traffic grew 300 times over 24 months. At a Fortune 500 company he led acquisition for a division whose product could not be advertised, and raised its conversion rate to four times where it began.

Who does the work

Amos Weiskopf has led growth work for a venture platform and for a Fortune 500 division, and he does the analysis himself.

Questions buyers ask

Should we spend on SEO or on conversion first?

Search decides how many of the right people reach your site, and conversion decides how many of them buy. Which comes first depends on where your traffic comes from today, and the brief settles it.

Do we have to buy all four services?

No. Most engagements draw on one or two, chosen once the problem is clear.

What does growth work cost?

It is priced per engagement, after the brief shows where the growth or the losses are.

How do we start?

Write a short brief naming the growth you are after or where the losses are showing up. An NDA can be signed first if you want one before sending anything sensitive.

Engagements by written brief.

Work begins from a documented problem statement, not a sales call.

Write a brief Or book a meeting