Market intelligence

Research into your market, aimed at one decision you have to make and gathered by lawful means only.

What the practice covers

Four services, each worked out once the choice you have to make is clear.

Competitive intelligence: Lawful research into what your rivals are doing and where they appear to be heading, done for a choice you have to make.
Win-loss analysis: Interviews with the buyers who decided, including those who went to a competitor, to find the real reason behind each outcome.
Pricing research: A reading of what buyers will actually pay, matched to the particular pricing question you are trying to settle.
Commercial due diligence: An outside look at whether a market will support the revenue a plan expects before you commit money to it.

How the four fit together

The four services answer questions that often arrive together. Competitive intelligence studies the firms competing for your customers, and win-loss analysis asks those customers why they chose as they did. Pricing research estimates what they will pay. Commercial due diligence brings the same tools to a company you are about to invest in or buy.

Investors are a large part of the audience. Amos has worked with venture investment firms including OurCrowd and Rocket Youth, where a company is sized up before any money moves, and most of that judgment has to be formed from public material without the company's help.

Who does the work

Amos Weiskopf does the research himself, drawing on more than twenty years in software and data.

Questions buyers ask

What does market research cost?

Each study is priced on its own question and deadline, after Amos has your written brief.

How do I start a market intelligence engagement?

Write a short brief that names the decision in front of you and the date you need an answer by. The price is settled once that brief is in. If you want an NDA before sending anything confidential, that can be signed first.

Is this research legal?

Yes. Material is gathered by lawful means from public sources, and nobody under study is contacted.

What happens if the research cannot answer the question?

The report says so plainly, along with what more it would take to close the question.

Can you judge a company for an investment without its help?

Yes. Much of this work reads a company's market from public material, so you can form a view before you approach the company itself.

Engagements by written brief.

Work begins from a documented problem statement, not a sales call.

Write a brief Or book a meeting