Competitive intelligence
Lawful research into what your competitors are doing and what they plan next, done for a decision you have to make.
Where the work looks
Anywhere a competitor leaves evidence. Most questions touch several of these.
- Products and launches
- What they are about to launch, and what they are dropping.
- Pricing and terms
- Price lists, discounting and contract terms over time.
- People and hiring
- Job ads often show a plan months before it is announced.
- Customers and partners
- Who buys from them, who sells for them, and who has left.
- Supply and operations
- Suppliers, sites and capacity.
- Money
- Funding rounds, debt, acquisitions and filed accounts.
- Law and regulation
- Patents, court cases, licences and regulatory filings.
- Public presence
- Their websites, advertising, search rankings and press coverage.
- New entrants
- Start-ups in your market, and large companies moving in from another one.
Software or a person?
Search for competitive intelligence and most of the results are software. These tools track changes to competitors' websites, prices and press, and show them on a dashboard. They do that well. They cannot tell you what the changes mean for a decision you have to make.
Here the work starts from your decision. Amos works out what you need to know and by when, finds it, and reports back with what he found and how sure he is of it.
How to start
Write a brief
Describe the decision you face and when you need to make it. A few lines is enough. It goes to Amos directly.
Scope and cost
Both depend on the question, so there are no fixed packages. They are agreed after the brief.
Legal methods only
Nothing illegal is done to get information.
Who does the work
Amos Weiskopf founded Tevelis. He has spent more than twenty years building software and data systems and doing research for companies and governments. One past engagement prevented $250m in losses.
More from Market intelligence
Questions buyers ask
What is competitive intelligence?
Research into what competitors are doing and what they plan to do next, carried out by lawful means for a specific business decision.
Is competitive intelligence legal?
Yes, when the information is gathered lawfully. Tevelis does nothing illegal to get it.
How is it different from market research?
Market research is mostly about customers. Competitive intelligence is about the companies competing with you for them. Plenty of questions need some of each, and Tevelis does both.
A platform or a consultant?
A platform suits a team that wants a steady feed of changes and has people to read it. A consultant is the better choice when you have one specific question, or when the information is not something a platform collects.
What does it cost?
It depends on the question. There are no fixed packages. Scope and price are agreed after the written brief.
Who is it for?
Companies of all kinds and sizes, and their investors. Organizations Amos has worked with include Manfrotto, JLL, The Vitec Group, OurCrowd, McCann, SanDisk, Samsung and Altria.
Engagements by written brief.
Work begins from a documented problem statement, not a sales call.